Kylie Larson is the founder and Chief Brand Officer of Patton Creative Group. She brings 20 years of branding, technology, communications, and event experience to her daily collaboration with clients. Kylie began her career in higher education, focused on optimizing the digital user experience for incoming audiences. In recent years, Kylie has worked with a network of companies on rebranding efforts to shift external conversations and expectations. Additionally, she works closely with stakeholders to cast a long-term vision for marketing technology and its integration into business processes.