Brand Redesign:
The RCPA Fuel Card

Look out 2025, RCPA Fuel Card is hitting the road with a fresh new look.

  • Energized color palate, logo and website redesign made for a stronger brand presence among patrons

  • Vibrant and engaging messaging crafted to seamlessly connect with their audience and soften approachability

  • Their new look and messaging are thoughtfully complimentary to establish operational independence from their parent company

  • Start to finish Google Ads management strategized by the PCG team amplified their brand awareness efforts

Before

After

Annalee C. | CEO, RCPA Fuel Card

"The team at Patton Creative Group are truly best in class. They are professional, creative, adaptable, and fun to work with.

They helped us do a complete rebrand and build a new website that allowed us to meet multiple organizational priorities in just a few months. We are so grateful this team exists!”

PCG delivered on:

  • A modernized brand refresh, inspired by existing assets and elements

  • Streamlined website with improved user experience + interface optimizations

  • New digital assets supported by technical integrations

  • Vibrant, audience-centric messaging and an energized color palette that humanize the brand and enhance consumer engagement

  • Deployed targeted Google Ads campaigns with the refreshed digital assets, using a tailored ads strategy focused on brand awareness

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